"Simplicity, Wit, and Good Typography."
The Custhome logo elegantly communicates the concepts of the brand’s visual language, the brand name, and the brand objective. The structure is inspired by architectural layout and the modularity. The “CH” of the logo highlights the uniqueness of the brand name.
Classic + Modern = Contemporary
Custhome biggest challenge is creating a new identity that communicates expertise and history while still being a new company. The creative imagery and classic typography creates the perfect juxtaposition of appreciation of the past and forward-thinking into the future.
A Man's Home Is His Castle
Each client’s image of his or her desired custom home is different. Custhome uses architectural drawings for imagery, instead of photography, to allow the customer the power to envision a custom home the way they desire.